Who is dana white

Over time, White developed the business into the hugely successful name we all know and love, legitimizing it by introducing a set of standardized rules and managing to get it on TV via reality TV show, The Ultimate Fighter, which followed aspiring fighters.

So, while he might not own the UFC outright, he has a huge role in its success. He turned its fortunes around by focusing on advertising, the return to cable pay-per-view, and also through home video and DVD sales to make the sport much more accessible to those unable to attend in person. A few months after his contract with Zuffa expired in Scott Coker was hired to replace Rebney at Bellator.

Coker allowed Alvarez an early release from his contract to sign with UFC. In , UFC reached an agreement with Reebok for them to be the exclusive sponsor of UFC fighter attire during competition and select promotional appearances.

Fighters complained that they would lose money without their own sponsors. Others fighters liked the idea because it meant they would spend less time trying to find sponsors before they compete.

White has been criticized for his actions when it comes to the press. In an online video, White went on a profanity-laced diatribe against Hunt and her story citing a source which claimed that managers had been banned by UFC.

Ken Pavia turned out to the Hunt's source. Pavia had been an agent to many UFC fighters. Zuffa sued Pavia for theft of secrets, alleging he illegally shared confidential UFC documents with Bjorn Rebney , who was named as a co-defendant in the suit. A few weeks later Bellator sued Zuffa for putting Jonathan Brookins on the The Ultimate Fighter because they claimed he was under contract to them.

White and company were upset that Helwani reported that Brock Lesnar would be returning to UFC, despite their request not to.

White actions resulted in criticisms from some in the media and some fans. The ban was ended a few days later. When that did not happen, the group worked against Zuffa's cause in New York. Zuffa for years spent many millions of dollars in political contributions and lobbying efforts for New York to legalize professional MMA.

In November , Zuffa took New York State to federal court in a case that was entirely dismissed in The Fertitta brothers would become minority owners, while Dana White retained the title of President and his minority ownership. Dana White knows how to make headlines. Maybe the headlines aren't always good or helpful, but that's not important right now.

What is important—very important—is that the president of the UFC told reporters today, according to a report from MMA Fighting's Luke Thomas , that he used to regularly get the better of Tito Ortiz when the two touched gloves in a boxing ring, back when the UFC was young and the two men were still willing to be in the same room together.

That would be the same Tito Ortiz who wore the UFC light heavyweight belt for more than three years beginning in , the same year Zuffa, the company White helps lead, purchased the UFC. Though his plans halted for a while, critics could not stop him for long. As ruthless as he may be in his business tactics, Dana still has a heart. Throughout his life, he has made several charitable donations.

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