What is quiksilver brand

It makes the driver feel more comfortable and ready for action. Individual expression is gained as a result. Sitting, touching and seeing Quiksilver. They resemble the patterns associated with other Quiksilver products. Practical for all weather — all extreme sports.

Patterns are seen on the handles, portraying the Quiksilver brand detail. You are a Quiksilver user — you are an individual. Showing that they are a specialist product for extreme use. Giving specifics and expectations of brand quality.

The user and others absorb the brand subconsciously. Logo incorporated on the rubber of the nose pads — attention to detail on the interior of the glasses.

Rubber detail placed on the earpieces mimic the shape of the earpiece as it tapers towards the hinge. This helps to show a professional, slick and sporty exterior. Reflected in the sport in which this eyewear might be used.

In order to keep up with changing styles and desires, many shades of colour and types of pattern are used. Patterns, flowers and curves are given to textile products, as they depict the fun and casual lifestyle. Floral patterns, etc. Materials The use of materials is kept to a minimum with no more than three different materials used on a single item. The key materials used are cotton, polyester, nylon and acrylic. To accentuate the Quiksilver essence in the clothing range, colours and patterns are used to provide the brands attributes.

A clean, crisp, professional image wants to be portrayed and subtle use of colour helps to do this. Usually no more than three colours are used on a single hard product. Quiksilver have their core logo colours; red, black and white. These colours are common throughout both themes and emphasise the brand. Multiple textures are used on a single product to challenge the senses. This portrays the true heart of the brand and the Quiksilver user.

The impeccable attention to graphical detail is apparent, with high-precision logos meticulously placed on the product. Materials As colour is kept to a minimum in these products, materials are used extensively in order to compensate.

The Quiksilver clothing range relies on colours in order to give the extreme Quiksilver vibe. Hard products will not contain any more than five colours, and textures will be similarly utilized to the way they are presently. The theme ideation process exposed many themes based around various aspects of the Quiksilver brand. A summary of the proposed themes follows, with reasons behind their proposal, selection or rejection.

Free running is a sport where urban areas are utilised to perform physical tricks and stunts — with no rules and no ropes. It is all about individuality, creativity, and the extreme lifestyle.

Changing the Target Market Currently, Quiksilver target a young market. It is felt that there is a middle-aged market audience, which is being alienated by the three major boardriding brands. Should Quiksilver create products for this generation of extreme sports enthusiasts, they could stand out from the competition.

This theme was quickly pushed aside due to the lack of idea generation around the theme. Also, by pushing Quiksilver to include such a generation it may lose its youthful image and as a result its core customer base. Customisation Customising your experience was seen as a viable route for Quiksilver to take because it hooks onto the brand values well. Individualism and creativity are what customisation is all about. Throughout theme analysis sessions it was decided that this avenue should not be taken, as much of the sports already contain these elements and the scope for potential products was insufficient.

Unfortunately by diversifying into another sport Quiksilver may be saturating the brand and stretching it too far, sacrificing tradition and losing a loyal customer base. Therefore, Quiksilver will be sticking to the boardriding sports.

To this effect, they know the dangers of partaking in such sports. It was one of the first themes examined and, because of its strength, has outlived all of the other theme ideas put forward. People use the brand to achieve their goals and experience their rush through creativity.

Initially it was thought that this could include a whole range of different concepts about what things people get their rush from. However, from analysis it was realised that it was not specific enough and needed to be more defined. For this reason, the theme moved on — but still has the same tagline and values.

The theme centres on the main boardriding sports, a territory that Quiksilver is already comfortable with, and is a satisfying step-forward into the future for them. The project title for the future of Quiksilver accessories. This is a fresh and clear direction for Quiksilver, which will allow them to generate products around the values of the brand, staying within the main boardsports and youth demographic.

It is a company with deep roots in the history of the demanding outdoor sports lifestyle. Our elite team of athletes have become icons throughout the world. Our mission is inspire the youth and progress as the world around us evolves. For years, Quiksilver has been actively engaged in charitable activities, both locally and globally. Quiksilver recognizes the concept of corporate social responsibility and benevolence. We want our philanthropic work to have impact beyond what we do as one company and believe that we can do this by coordinating the support of other organizations and individuals.

The Boardriders Foundation was formed to bring all of Quiksilver's charitable giving under one umbrella. The Foundation commenced activities as a c 3 private foundation in October of The Boardriders Foundation is a non-profit organization committed to benefiting and enhancing the quality of life for communities of boardriders across the world by supporting environmental, educational, health and youth-related projects. With offices in Europe, Australia and America, Quiksilver has the capability of touching people worldwide.

Describing this period in the company's history, McKnight noted, "While everyone else was making swimwear, we were setting the standard for surfwear," an approach that would hold Quiksilver in good stead in the decades ahead.

Since we were all surfers, we knew what kids wanted. McKnight's commitment to his business strategy successfully carried Quiksilver through its fledgling years, creating a firmly established company by the beginning of the s.

The s witnessed a host of sweeping changes that reshaped Quiksilver as it maneuvered through its corporate adolescence, beginning in when Hakman exited the business, leaving on amicable terms with McKnight to return to Australia and surf. Four years later, a turning point in Quiksilver's history occurred when McKnight took Quiksilver to the next plateau of the retail apparel business and began distributing Quiksilver merchandise to department stores. The foray into the retail mainstream began gradually and conservatively, manifesting two defining characteristics of Quicksilver's development during its first decade.

The move into department stores marked the beginning of the company's evolution into a more sophisticated enterprise. As the s progressed, Quiksilver became more than a business whose chief objective was to finance McKnight's surfing and partying at the beach.

A full-fledged corporation was in the making, propelling Quiksilver's growth forward at a substantially faster pace and engendering the attendant pitfalls of rapid growth. With the proceeds gained from the public offering, McKnight bought the Quiksilver trademark for the United States and Mexico, paid off all the company's short- and long-term debts, and expanded Quiksilver's line of production runs in preparation for greater department store business.

From the company operated under the name Quiksilver, Inc. As Quiksilver intensified its involvement with department stores, eventually distributing its merchandise to retailers such as Macy's, Marshall Fields, Dayton Hudson, and the Dillard Group, McKnight decided to a bring in someone with greater experience in dealing with department stores.

Warner, who at the time was senior vice-president and general merchandising manager of Macy's Department Stores' Denver operation.

Initially, Warner was hired as head of sales, but he quickly proved to be a tremendous asset and seven months after joining the company was named chairman and chief executive officer of Quiksilver. With Warner occupying the two top managerial posts and McKnight serving as president, Quicksilver moved headlong into fostering the growth of its department store business. The company's range of merchandise had expanded substantially as well, growing well beyond the original line of six styles of boardshorts.

Once the sole source of revenue for the company, boardshorts by the late s accounted for only 18 percent of total annual sales, while the balance was derived from a host of different apparel items. T-shirts accounted for 15 percent of total sales, shirts 11 percent, pants 12 percent, fleece wear 9 percent, walking shorts 27 percent, jackets 4 percent, and surfing accessories another 4 percent.

In addition to these products, the company also was moving beyond purely surfing-related merchandise, diversifying its business as the strength of the Quiksilver brand name increased. In , the company introduced six skiwear designs, offering the same number of styles as it had 12 years earlier with boardshorts.

The growing spectrum of Quiksilver products appeared in roughly 2, stores nationwide during the late s, including in the original three surf shops that purchased the company's first line of boardshorts in By this point, when sales to department stores accounted for nearly 50 percent of total sales, some industry observers predicted that the company would become too big and low-price retailers would begin selling their merchandise, a development that would erode profitability and potentially tarnish the appeal of the Quiksilver name to the hard-core surfing set.

Aware of the problem, Warner confided to a California Business reporter in , "We have no illusions that our growth as Quiksilver in our existing businesses is limited somewhat down the road, but we want to continue growing and will do so by acquisition, start-up, or licensing.

As the company entered the s, it continued to record robust sales gains. Two trends emerged during the early s, both of which negatively affected Quiksilver.

First, a nationwide economic recession developed, sending many retailers reeling, particularly the large department stores that accounted for the bulk of Quiksilver's business. To combat the recession, department stores reduced the amount of square footage devoted to selling young men's apparel among other things, which caused Quiksilver's sales to dip. It is one of the world's largest brands of surfwear and other boardsport-related equipment. The company Quiksilver Inc. It depicts a large wave with a mountain on a red background.

The brand also produces a line of apparel for young women, under the brand Roxy. The Roxy logo consists of two copies of the Quiksilver logo, one reflected, forming a heart. Another line of apparel for women is under the brand Quiksilver Women.

As of , Quiksilver initiated a turnaround plan after suffering financial losses for six years. However, by September , the company filed for bankruptcy. After emerging from bankruptcy in early , the company once again became privately held with Oaktree Capital Management as the majority shareholder. We're doing our best to make sure our content is useful, accurate and safe.

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